Category: Book Marketing

A case for reading the genre you write

Posted December 20, 2016 by Amanda Shofner in Book Marketing, Writing
A case for reading the genre you write

Especially if it’s romance. (Seriously. Romance is one of the most misunderstood genres out there.) So here’s the thing about genre: It’s a framework. Within each genre are conventions that readers expect (and want) to see. We seek our favorite genres for the predictability of the plot, and we admire writers who twist conventions to create […]

The #1 Reason Indie Authors Fail at Marketing

Posted August 11, 2016 by Amanda Shofner in Book Marketing
The #1 Reason Indie Authors Fail at Marketing

Marketing is practically a swear word with indie authors. No one wants to be spammy or annoying—especially with the number of authors out there doing it poorly—but few seem to have found the so-called sweet spot. That’s because good marketing isn’t really a spot—it’s a mindset. Or a definition, really, if you don’t like the […]