4 Answers to Why Blog?

Posted June 20, 2013 by Amanda Shofner in Blogging / 6 Comments

The first #blogbiz chat last week brought up a very valid question: why blog?

As a service-based business, it’s a relatively easy answer: establish your expertise.

But as the chat showed, not everyone is a service-based business. Not everyone is blogging for business. I also blog about books. People blog about food, exercise, fashion, and a slew of other topics.

So why blog?

1. Establish your expertise that what you have to say is worth listening to

I didn’t start my book blog to establish my expertise on books (and really, my book blog has nothing to do with book expertise). I may have started this blog to establish my expertise, but it’s not the be all, end all of blogging.

Instead, it’s that you have something to say, and that something is worth listening to.

What is your message? What makes you stand out? What makes you YOU? What do you have to offer your readers?

Blogging is about those answers. Blog because you have something worthwhile to share. Blog because you want to help someone. Maybe you want to help them conquer a fear. Maybe you want to make them laugh. Or help them decide which book to read next.

It doesn’t have to be life-altering. But it does need an impact.

Blogging is touching the lives of your readers in some way. Because if you don’t share your message, how will people know what you’re all about?

2. Connect with others

Blogging is social. It gives you an opportunity to connect with like-minded people and put yourself in front of the people you’re trying to influence.

Your blog is a direct line to those who matter most.

Newsletters accomplish this purpose as well, but newsletters don’t allow you to establish and encourage community the same way a blog does. And you want community.

3. Build your brand reputation

I’m tossing out brand because it seems to be a misunderstood word=–I’ve heard people say, “I’m not a brand. I’m a person.”

But a brand is a reputation. And every person, blog, and business has one.

So before you get all frowny and squishy faced on me, remember that blogging helps you build your online reputation. And that reputation can be the difference between being taken seriously and being ignored.

Everything you say and do on your blog–and whatever’s associated with that–will help you build your reputation.

4. Be discoverable and shareable

I don’t want to use SEO here because it’s such a loaded (potentially scary) topic. I called it a bottomless pool. But what SEO is really about is being discoverable.

Can people FIND you?

And when they find you, can they SHARE your content?

Blogging on a regular basis gives you more chances to be discovered. Don’t go flooding your blog with useless content just to have content–that’s not helpful either. People gonna hate you for it. (Okay. Hate is a strong word. But they won’t come back if your content doesn’t provide value.)

The more you write, the more that’s available to be found. And the more you can be found, the more likely people will want to hire you, buy your products, or just be your friend. No lie.

And anytime you find something you truly love, you want to spread the word, right?

Right.

When people share your content, you have an even greater chance of being discovered by more people.

See how it works?

Eyes on your content. That’s what you want. And blogging helps get you there.

Let’s discuss. Why are you blogging? What are your biggest struggles?

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6 responses to “4 Answers to Why Blog?

  1. This is so true: And that reputation can be the difference between being taken seriously and being ignored.

    That. So. True. It not only builds the reputation with obvious physical writings and such, but by word of mouth and most importantly, internally. There’s a certain pride when looking back at an archive of blog posts and realizing that, yeah, I do have something to say. Here it is.

    • It’s almost like an online resume. “See? This is what I’m all about and why you should pay attention to me.”

      Also? Pride is definitely a word I’d associate with blogging. Especially when you build your audience and community. I get that way with On a Book Bender. It’s satisfying.

  2. I agree that blogging is a great way to introduce yourself. My problem is finding something to blog about. Sure, I could talk all day about my upcoming book or my grandsons or working in the garden but talking about me…

    • I hesitated for a long time about moving to a weekly posting schedule–but now that I have, I’ve got posts planned through August. It’s not necessarily writing about yourself–it’s writing about the parts of you that relate to what you’re trying to accomplish with your blog. So if you’re trying to connect with readers or provide a place for potential readers to see what you’ve got, talking about your upcoming book is good. But if you get asked the same questions often? Those are all potential topics, too. So is your editing process or where your ideas come from. Even posting teasers works.

      Another tactic? Visit blogs of other authors to see what they’re posting about. That may give you ideas too. 🙂

  3. Jen

    I think my favorite part of blogging has been making all of the new connections. With my social commentary blog, that’s been by far the reason I keep going with it. As far as my new business blog, it is about generating interest and displaying my expertise in a certain area. It’s partly about getting people to notice and hopefully remember you.

    • I agree. I’ve landed clients before because of my business blog–it’s a way of showing who you are and how you operate to potential clients. If they like what they see, they’re more likely to either hire you themselves or recommend you to other people.

      One goal I have for my business blog is to work on establishing the kind of community I have on my book blog. It’s that making connections thing, I think. It makes the whole process more enjoyable.

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