The first #blogbiz chat last week brought up a very valid question: why blog?
As a service-based business, it’s a relatively easy answer: establish your expertise.
But as the chat showed, not everyone is a service-based business. Not everyone is blogging for business. I also blog about books. People blog about food, exercise, fashion, and a slew of other topics.
So why blog?
your expertise that what you have to say is worth listening to
I didn’t start my book blog to establish my expertise on books (and really, my book blog has nothing to do with book expertise). I may have started this blog to establish my expertise, but it’s not the be all, end all of blogging.
Instead, it’s that you have something to say, and that something is worth listening to.
What is your message? What makes you stand out? What makes you YOU? What do you have to offer your readers?
Blogging is about those answers. Blog because you have something worthwhile to share. Blog because you want to help someone. Maybe you want to help them conquer a fear. Maybe you want to make them laugh. Or help them decide which book to read next.
It doesn’t have to be life-altering. But it does need an impact.
Blogging is touching the lives of your readers in some way. Because if you don’t share your message, how will people know what you’re all about?
2. Connect with others
Blogging is social. It gives you an opportunity to connect with like-minded people and put yourself in front of the people you’re trying to influence.
Your blog is a direct line to those who matter most.
Newsletters accomplish this purpose as well, but newsletters don’t allow you to establish and encourage community the same way a blog does. And you want community.
3. Build your
I’m tossing out brand because it seems to be a misunderstood word=–I’ve heard people say, “I’m not a brand. I’m a person.”
But a brand is a reputation. And every person, blog, and business has one.
So before you get all frowny and squishy faced on me, remember that blogging helps you build your online reputation. And that reputation can be the difference between being taken seriously and being ignored.
Everything you say and do on your blog–and whatever’s associated with that–will help you build your reputation.
4. Be discoverable and shareable
I don’t want to use SEO here because it’s such a loaded (potentially scary) topic. I called it a bottomless pool. But what SEO is really about is being discoverable.
Can people FIND you?
And when they find you, can they SHARE your content?
Blogging on a regular basis gives you more chances to be discovered. Don’t go flooding your blog with useless content just to have content–that’s not helpful either. People gonna hate you for it. (Okay. Hate is a strong word. But they won’t come back if your content doesn’t provide value.)
The more you write, the more that’s available to be found. And the more you can be found, the more likely people will want to hire you, buy your products, or just be your friend. No lie.
And anytime you find something you truly love, you want to spread the word, right?
When people share your content, you have an even greater chance of being discovered by more people.
See how it works?
Eyes on your content. That’s what you want. And blogging helps get you there.
Let’s discuss. Why are you blogging? What are your biggest struggles?